Not all museums can afford to be free, other people argue. Some can—often because they receive government funding. For example, the Smithsonian museums in Washington, D.C., are supported by taxpayer dollars and do not charge an admission fee.
However, many museums are independent nonprofits, industry experts say. Those institutions get their money from memberships, business sponsors, donors—and admissions. Even with those funds, some museums struggle to pay staff, curate exhibits, and maintain their buildings, says Lawrence Motz. He is a professor of museum studies at Harvard University in Massachusetts.
Plus, there’s no guarantee that getting rid of admission fees will boost visitor numbers long-term, some officials point out. That could be disastrous for museums still trying to recover from lower attendance since the Covid-19 pandemic, they say. Half of U.S. museums have not returned to pre-pandemic attendance levels, according to the American Alliance of Museums.
Besides, critics of free entry say, having to buy a ticket for a cultural experience is not uncommon. Concerts, dance performances, films, and comedy shows usually charge admission. And those experiences often cost more than museums, points out Rusty Baker. He is the executive director of PA Museums, a nonprofit that supports museums in Pennsylvania. You “pay more for a movie once you get a big drink and popcorn,” he says.